Redefining Eliza Page’s visual identity, I created a cohesive design system that captures the brand's elegance and attention to detail, enhancing both in-store and digital experiences. Our goal was to blend the modern aesthetics of designer jewelry with a sense of timeless appeal.
All work depicted on this page is the property of Eliza Page.
I established guidelines that included consistent angles, background colors, and lighting to ensure cohesion across the EP website. Each shot captures unique details, highlighting craftsmanship and design. When possible, I added model photos to product listings to give customers a sense of scale and styling, bringing each piece to life for online shoppers.
Through curated content and cohesive visual storytelling, I helped increase engagement across Eliza Page’s social channels and email marketing campaigns. These campaigns helped strengthen brand loyalty and drive consistent online traffic.
For Eliza Page’s 2021 holiday campaign, I designed custom mailer boxes, gift cards, and matching storefront signage and decals. Collections for the catalog were promoted across all social media channels and email marketing campaigns.
Please feel free to reach out with inquiries; I look forward to working with you!
